Website Search Engine Optimisation

SEO to naturally boost
organic website traffic

Search Engine Optimisation

Search Engine Optimisation

If you want to know about something that you do not know about and ask a person about the topic, a typical response these days is 'Google it!'. Information is published on the Internet on every conceivable topic. When searching for a topic using your search string on Google, you would expect to find relevant information. Search Engine Optimisation is the name used for the process of getting your web site or specific web pages found by people that are actively seeking the information which you have published, a product or a service. SEO done correctly will naturally boost organic website traffic from search engines. SEO is broken down to two main areas: on-page SEO and off-page SEO. A website that has had ethical Search Engine Optimisation will ensure that it is properly indexed, not filtered out, and reachable by potential clients.

Search Engine Optimisation

Local services can be found much easier with regional or area specific search engine optimisation. Little effort is required to automatically optimise a website for localities. For example, doing a search on for car insurance will produce 217 million results and none of the first page results are for a local business. However, searching for car insurance in downpatrick will produce 57,900 results of more relevant websites. For this page search phrases such as: search engine optimisation Northern Ireland; search engine optimisation NI; seo ni; or seo Northern Ireland. Microsofts Bing search engine delivers good results for local business. Google is more popular for searches and indexes pages much quicker, but will require more optimisation factors for a better position. Remember that it is best to have more than one phrase for a page as humans use unique searches to find what they are looking for.

Guaranteed Search Engine Optimisation

You can be guaranteed that any business that guarantees that your search phrase will get #1 in Google results will either only be able to do it for your unique business name or be using techniques that will have your entire site filtered from search result. Here is a direct quote from Google:

No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

A website domain does not even need to be submitted to Google to have it indexed. The domain just needs to be discovered from a link to be followed and the site indexed. At Designer Web NI, we can submit your site and create numerous relevant links to kickstart your natual organic site traffic (real visitors) or give advice to our clients on how they can do it themselves. We can also create link worthy content including: blogs; article content; infographics; image galleries; etcetera. You can of course use the same techniques yourself for search engine optimisation or hire us to do the work as a one-off or as an on-going SEO service.

SEO Companies in Northern Ireland

Are you looking for SEO companies in Northern Ireland? Which SEO company or SEO business in Northern Ireland should you go for? When searching for SEO Companies in Northern Ireland there will be no shortage of companies using Google AdWords to show an advert for their business to sell their SEO services to you, so why don't they use their SEO techniques for you to find them? The price range is absolutely massive for SEO services. Some will charge an extortionate amount of money for their search engine optimisation services and some will be obviously too cheap. Some techniques used may be beneficial for a short period. Expensive solutions from large companies will obviously be extremely over-priced to cater for share holders and profit and are probably not cost effective. At Designer Web NI we are a small local business with no shareholders to pay and use trusted SEO techniques with a custom approach for each client and their budget. The best solution for any business is to have an ongoing SEO campaign for gradual and natural growth.


On-page Search Engine Optimisation (SEO)

Meta Tags for Search Engine Optimisation

Web pages contain tags in the head area of the HTML, these tags can be seen by viewing the page source and are not visible when looking at a webpage. The meta tags help search engines to describe each web page and are used for displaying snippets in the search engine results pages. At Designer Web NI we enable all of our CMS websites for editing and manipulating the meta tags of use for search engines.

Meta Tags

Title Tag (most important for Search Engine Optimisation)

The title is not actually a meta tag, but a head tag. The title is probably one of the most important elements of a webpage outside the actual content. It is expected that Google will store up to 1000 characters for a title, but will only display the first 65 to 69 characters. It is important to have the main keywords or phrases in the first 8 words of the title. The title should make sense when being read and totally relevant to the page content. Do not ever use buzz words in the title if they are not used in the content. Remember not to be spammy in creating the title by repeating keywords or phrases like "location, location, location". That sort of keyword spamming may have worked years ago, but would definitely cause a penalty what could see your page disappear from results.

Description Tag (used in Search Engine Optimisation for SERPS)

The description meta tag is used to describe the theme and content of the web page. Every page should have it's own unique tags. It is best to include your keywords and phrases. Make the description a brief description of the page content. This is generally displayed in the search engine results pages, although sometimes a snippet from the page content is used. It is best not to spend too much time in creating the description as search engines generally do not use the description tag for searchable content. As with the title tag, don't get spammy as it could cause penalties and definitely won't help your results position.

Keywords Tag (not used much for Search Engine Optimisation)

The keywords meta tag is more of less irrelevant these days. It is made up of keywords of phrases separated by commas. You definitely wouldn't want to spend any more than 2 minutes entering keywords and phrases into the keywords meta tag. Many years ago the search engines used keywords for categorising web pages and results could have been manipulated. Keywords tag was used by search engines that used meta tag keywords for searching on. These days, the keywords tag is chiefly ignored by the search engines as they have more powerful computers that search the actual content. Again, don't get spammy as it could cause search engine results positions to fall dramatically. Keywords tag is not used by Google anymore, but other popular search engines like Microsofts Bing still use the keywords tag, so it is worthwhile to spend a minute to include them.

Head tags


On page factors for Search Engine Optimisation

There are many other on-page factors for search engine optimisation. The head tags are more for the search engines, but the main focus should be on creating the actual content on the page. A page with 300 words is fine, but 500 words of content on a page is much better and will be seen as a worthwhile page of content. Reaching over 1000 words of content on page is much better again. With more words on a page, it is possible to have the main keywords and phrases mentioned more often. It is vital to have these mentioned at least 3 times on a page, 300 times is much better but can be spammy if the keyword density is over 8%. Some SEO Gurus and software for search engine optimisation in the past would have tried to convince you that you needed to have a keyword density of 15% and repeat keywords in meta tags at least 3 times (do not try this old trick). A careful balance is needed, it is more important for the article to actually read sensibly to a human as tricks that work one day may cause problems after the next algorithm change in the search engines.

Emphasising keywords and phrases

Important words and phrases can be emphasised using bold or italics, it is best not to use more than one type of emphasis on a word or phrase. We have all seen really nasty looking quick and dirty notices made that have every word placed in: bold; italics; capitals and centred. It's not nice, so don't do it. It is however acceptable if the underline is from a hyperlink. The search engines will read through documents and take notice of the highlighting on words and phrases and use it to help score the page as these words will be thought of as important to the page content. Don't overdo the highlighing as it isn't natural, looks aweful and may lead to a penalty instead of a boost. Keep the highlighting relevant and for the website visitor. The WYSIWYG editors allow for easy changes to the text using familiar icons as used in Microsoft Word.

Content richness for search engine optimisation

Out of date search engine optimisation information such as in SEO for Dummies would have you not waste your time and effort in placing graphics or images on a web page. Fortunately for people using the Internet, the search engine algorithms are constantly being changed to produce better and more relevant results. Recent developments have rewarded content richness and penalised purely content based sites. Including relevant images makes for better engagement on a web page and helps to keep the website visitor on the page for longer to enjoy the page, rather than skip to the next site. Giving the images relevant file names, preferably including the pages keywords or phrases will help to let the search engines to know the content of the page. Including relevant keywords or phrases in the alt tag and title tag of each image will help the search engines to know what the image is about and enforce the content of the page. Knowledge of HTML is not necessary to add images, set the placement and the image tags. Content management systems provided by Designer Web NI will have all the functionality built-in to achieve the desired results.

alt attribute should be used to describe the image. So if you have an image of a big blue pineapple chair you should use the alt tag that best describes it, which is alt="big blue pineapple chair." title attribute should be used when the image is a hyperlink to a specific page. The title attribute should contain information about what will happen when you click on the image. For example, if the image will get larger, it should read something like, title="View a larger version of the big blue pineapple chair image".

Quote of JohnMu from Google.

Bullet Lists

Lists are summaries of words or short sentences. Many people make lists that summarise what they feel is important or what they feel should be emphasised on a content page. Bullet lists are displayed differently compared to regular text, therefore keywords in lists tend to attract more attention from viewers and search engines. Having keywords and phrases inside bullet or numbered lists probably helps your on-page SEO, but this is a minor tag, not a major tag like the Title.

Unordered (bullet) list
  • This is an unordered list.
  • Referred to as bullets or a bullet list.
  • Used for a slight boost in search engine optimisation.
Ordered list
  1. This is an ordered list.
  2. Ordered listed are numbered.
  3. Keywords can be included for search engine optimisation.

Blockquote tag

The blockquote tag is useful for displaying a quote and drawing attention as it can stand out from regular paragraph text and even headings. Blockquotes have been used which great results for search engine optimisation to help websites become very popular websites with many thousands of times more visitors than prior to using blockquotes with optimised content.


Building block of search engine optimisation is on-page

Remember that on-page search engine optimisation is the building block of any SEO campaign, therefore it is imperative that it must be done before considering the off-page optimisation. With a decent sized site, it is possible to receive a lot of website traffic with only on-page SEO. However, the off-page elements of a structured SEO campaign will produce much better results and for a longer period.


Off-page Search Engine Optimisation (SEO)

SEO Factors

Social Media used for Search Engine Optimisation

Facebook and Twitter social media websites have become very important and a reliable source of website traffic. At Designer Web NI, we can help with Facebook Likes and Twitter posts for social engagement. The social engagements on social media sites can be monitored and are used for scoring points in search engine optimisation as more links to your site means that your web site is of interest to people and is being talked about.

Facebook for off-page Search Engine Optimisation

Getting a Facebook user to Like your website is seen by search engines as a social engagement as your website is getting commented about by a Facebook user. These social signals have a positive impact on your website popularity which results in better search engine result positions which ultimately leads to more website traffic from the search engines. A mention of your website with a link also results on a website visitor every time someone clicks on the link. The more Facebook website Likes that you have, the better your off-page SEO (search engine optimisation) profile is. We can have thousands of people to Like your website and boost your profile.

With a Facebook Fan Page or Business Page, you can have a link to your website which will generate website visitors. Having Facebook users Like your page in Northern Ireland will allow them to interact with your facebook page and visit your website. On your page, any new information can be added with relevant links to promote your new website pages and content.

Twitter for off-page Search Engine Optimisation

Twitter is a unique social media website. It uses posts with a maximum of 140 characters, as from old SMS text messages sent from phones. Posts can be made for any of your promotions to generate traffic back to your current promotion page. These posts on Twitter are called 'tweets' and can be sent from your own business Twitter account or from other accounts with thousands of followers. Obviously the more accounts that have your message tweeted, the more interest will be generated to your promotion and the more likely that other Twitter users will 'retweet' your promotion with your link. The search engines will use the number of times your website is mentioned to help score your site and pages and for Page Rank. More links from Twitter is an obvious search engine optimisation technique which should be used as often as possible. To see how many times this domain for Designer Web Northern Ireland is mentioned and linked to in Twitter use the following code:

Twitter mentions of Designer Web NI website

The domain name in the URI can be changed to any other domain to see it is mentioned on Twitter.

Off-page Search Engine Optimisation for Going Viral

Going viral is good for your promotions. The more people that see your promotions on social media, the more it will be spread throughout Northern Ireland and farther away. Therefore you should start with a good promotion and promote it in an engaging way on social media sites for off page search engine optimisation in Northern Ireland. Remember that the more Likes and Followers that you have, the more your message will go viral.


Links from other websites for Search Engine Optimisation

Links to

After optimising web pages for on-page search engine optimisation, it is time to start getting relevant keyword rich links placed on other websites to point to appropriate pages on your website. It is these links that will give the pages the link juice that shows the search engines that the page and website is of importance. With thousands of incoming links from other sites, it shows that your website is an Authority Website which has more relevance than others in its field. It cannot be stressed enough how important that inbound links are from other websites. It is these links that will help search engine optimisation with a boost to your website position in the results for your keywords and keyword phrases.

Off page SEO linksReciprocal linking is a strategy used by many webmasters and is very time consuming for search engine optimisation. This involves each website swapping links between sites, so site A links to site B and site B links to site A. The search engines do not give the best ranking for reciprocal links. A better strategy is for site owner A to send links to site B's site and site B to return the link to Site A's other site. At Designer Web NI, we no longer engage in reciprocal linking as it is a timely exercise and the other sites may remove links which leaves the link only going one way. Site owners in Northern Ireland are free to spend their time in this link building strategy.

Wheels can be created with links going from one site to another sites page and back to main site. Each of the other pages does the same with links to another sites page and back to main site. This builds up a wheel structure of links with the spokes all pointing back to the main site or promotion page for search engine optimisation. Hundreds or even thousands of links can be created to the sites on other sites and pointing to the pages which are linking to your main site or promotion page.

Instead of concentrating on a few keywords or phrases, it is better to have multiple pages optimised for their content and to have multiple links to the pages using various anchor text including "follow" and "nofollow". Keyword research can sugggest a host of relevant words and phrases which could be used besides the original words. Using extra keywords will add to the diversity of the pages and website and allow your website to be discovered by more people using a larger variety of searches.

As you can imagine, it is a very timely exercise to research and set-up a structured linking campaign for off-page search engine optimisation. The rewards in traffic can be amazing and well worth the investment.


Blogs, bloggers and blogging for Search Engine Optimisation

Blogging for SEO

Blogs are a useful tool for website promotion and search engine optimisation. For anything relating to your business, you (as a blogger in Northern Ireland) can make a post with information and add photos or graphics. These posts made whilst you are blogging will generate new fresh and unique content for your website. The fresh content in your blog post should have links to appropriate pages on your website or websites.

Remember that for search engines, 'content is king'. Put simple, more pages = more content = more visitors. Search engines simply love blogs. It is best to have your own hosted website blog rather than using the free ones as they are seen more of as an authority to the free ones. Your domain doesn't need to be hosted in Northern Ireland, it is however a good idea to have your blog hosted in the UK or Europe with fast connections to the Internet backbone.

Free blogs like can also be used as a backup and to provide extra links to your website or promotion. There are no known free blog sites running in Northern Ireland. Remember not to duplicate your content across blogs or they will be penalised for duplicate content. Duplicate content can be dropped from search results, therefore it has a negative impact on search engine optimisation. If duplicating, make sure to change words in every sentence. A simple method to spin the content is to copy it into a translator and change from English to Spanish, French or German. Then using a different translator you can change the language back to English and run a spell check using an English (British) spell checker. Remember to read over the fresh content and amend as necessary. These methods may take some time, but will produce unique content from your original and help build quality links.