Affordable ecommerce solutions NI from Designer Web NI really are excellent online shopping websites that can generate revenue while you sleep. Affordable ecommerce solution starts off with the basics of traditional retail shops. To run an ecommerce web site properly, you must do some things that the traditional shop keepers do. This guide to ecommerce web design will assist to get your affordable ecommerce solution visitors to be actual shoppers on your online shopping ecommerce site.
The shop has products for sale
Understand this, everyone in ecommerce or thinking of getting into ecommerce has worked this out. Today if there are products you wish to purchase like: new bike; carrots; beans; spare parts for washing machine or motorbike... You will be sure to find it online. Any product, no matter how great or well priced, does not make for a good ecommerce site.
Showing off products
The shop keeper needs a place to show off his featured products. Usually the products are shown off in a building, with some items in the window for passers-by to see. On the Internet, your products will be shown off on an ecommerce web site. Think about how the regular retail shop showcases their items for sale. There are items carefully displayed in the window to entice the potential customer inside. There are spacious aisles leading to shelves stocked with various products, all of which are conveniently arranged to persuade the customer to make a purchase.
Navigation of the web site is critical to an affordable ecommerce solution; visitors to your ecommerce site need the same type of visible, simple pathways. They need to be able to view your items for sale, see the price and compare them with other items for sale simply.
Visitors to your affordable ecommerce site need to be able to see your products with ease. Remember that they can't pick the items off the shelf and carry them to the till as they may do in a regular shop. The administration area of your ecommerce site is as important as the part visible to the customer. You will need to make sure that you can arrange the supply and distribution of your goods before your affordable ecommerce solution goes "live". You must be able to deliver on your promise to the customer and fulfil sales.
Too many ecommerce solutions fail due to the people involved did not being able to secure the supply and distribution of their goods. When people make purchases on the Internet do not get the items they ordered in a reasonable amount of time or don't get it at all, they will not be happy, and the chances are good that they will never buy anything from you again. They will tell all their friends how unhappy they are with your customer service. It is quite simple to send a message on social media sites to hundreds or thousands of friends. remember that bad service messages usually get plenty of negative responses!
Keeping your shop up to date
The shop owners choose a building for their shops that are kept in good repair, and have all of the facilities. Electricity and heat are necessary to make customers comfortable and in buying mode. If the shop is not in good repair, the problems will get fixed.
Many ecommerce site owners do not keep their site in a good state of repair. They may throw up web sites that have vast sections under construction or worse, coming soon. Maybe their ecommerce sites are hosted on Servers that give an erratic or slow service. If a customer tries to access your affordable ecommerce solution and it's down, what will they do? They will click through to another site where they can see the products they are interested in. Will they back to you? The chances are that they will not be back to your affordable ecommerce solution!
Affordable ecommerce site hosting
You must have a consistent ecommerce hosting if you want to operate a decent ecommerce solution. Your affordable ecommerce solution must present a fully functional, complete shop with good ecommerce web design to get visitors to make a purchase on your ecommerce site. There should be no 'Under Construction' or 'Coming Soon' notices.
Usability is another important component of affordable ecommerce solutions. If potential customers can not navigate through your ecommerce site easily, they will not make a purchase. Attention should be placed to the buying process. Know that your competitors are only a click away.
It is important that you maintain your affordable ecommerce website regularly. An affordable ecommerce site that's full of dead links can destroy the shopping experience. An ecommerce web design that never offers any new products will bore visitors and you can be sure that they will not be back. If you can not spend the time to maintain your site, you can not afford to have an affordable ecommerce site.
Affordable ecommerce web design
Even if you have thousands of products on your website, the visitors still may not buy from you...
Having a professional looking, fully functional ecommerce website with an excellent web design is one way in which you can build credibility with potential web shoppers. Just as in regular shops, you must win your customers' trust before they will make a purchase on your ecommerce site. You must let your online visitors know you and your company, as well as understand your products or services before they will make a purchase on your site. How does regular shop keepers build credibility with their customers? How can we build credibility with future customers online? Contact information must be made easily accessible and should be built into the website design so that it is not over whelming.
On-line shop catalogue
The regular shop keeper makes their shop as inviting as possible for customers. Products are displayed to entice the customers.
People shopping online need to be able to seeand understand the products before they make a purchase. But do not make the mistake of loading too many images onto too few pages, resulting pages would load far too slowly and will not give enough information. A good affordable ecommerce solution will have many web pages (a page per item); and will be organised into categories. It must be searchable, use thumbnails to give faster load times, and provide detailed information on every item for sale. An effective affordable ecommerce solution will also show product information to help the Internet shopper to make the purchase.
Online shop greetings
Sales assistants are physically present in shops to welcome, communicate with, and serve the customers.
Too many ecommerce sites are made anonymous and provide a no contact opportunity for people thinking of making purchases on their site. It is a real blow to their credibility. Think of this, "If I'm thinking of buying your goods, I want to know who you I am dealing with!"
Professional ecommerce solutions may provide real names as contacts, not pseudonyms like 'webmaster' or even worse, names that look like passwords or nicknames, like 'KingEdward1'. They list information about their key staff and their company so that the online visitor can access easily. Add credibility by including photographs of yourself and your key staff on your affordable ecommerce site. Customers need to have the feeling that they know you, or at least that they know something about you, to feel safe and comfortable before they will make a purchase.
Respectable affordable ecommerce solutions also give information about customer service and contact information that is crystal clear and easily accessible. Drilling down through many pages to find an email address in a tiny font on the bottom of a page will leave your potential customer with queasy feelings, and not good feelings. Most will not even bother to search, as they will just assume that you are not the type of business that they want to deal with.
Credibility with potential customers can be made by making your customer service information a prominent feature of your ecommerce website. Make sure to put 'About Us' and 'Contact Us' page links on your ecommerce websites menu or header area and make sure that it is visible on every page.
Remember to actually complete the information on those pages; if someone clicks on 'Contact Us' and all they see is a single email address or "enter contact information here", your website credibility will be destroyed. Online shoppers need to see a fully developed customer service policy to be comfortable about making a purchase. Many ecommerce sites use FAQs which provides answers to common questions, such as how to order, shipping charges, and return policies.
No matter how small your affordable ecommerce solution is, you can provide customer service in real time. There are many Internet based customer service applications and website scripts that let your ecommerce site visitors get immediate, and on-demand help. That is a good method to help ecommerce visitors to make a purchase!
If you want to get visitors to your Internet shop visitors to make a purchase on your ecommerce site, you need to make it easy and safe for them to pay for their purchases over the Internet.
Internet shoppers want the same things from your ecommerce web site that they expect from regular shops. Your ecommerce site will have to make them feel totally safe and comfortable before they make a purchase on your site.
Online payment systems and credit card processing are a case in point for comparison. Compare with an offline shop what happens on the Internet when trying to pay for goods.
Shop keepers would traditionally close a sale with a "Thank you, please come again."
You need to do this on your ecommerce site, too. Whether it's a simple screen that comes up after the transaction thanking your customer, a follow-up thank-you email, or a thank-you card that you ship with the completed order (or all three!), you need to let your ecommerce customer know that you appreciate their business, this should be build into your ecommerce web design.
Blank screens, screens that automatically return to the home page, or screens that just repeat the order form after the transaction do nothing to give people shopping on the Internet the warm, fuzzy feelings that may translate into future sales. Ensure that this is not the case.
For an affordable ecommerce solution, hosting, installation, support, maintenance and SEO best practices, contact us at Designer Web NI for the complete package.
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